Think about the flow of work across your business. Do you have defined, connected workstreams? Do you know where they align or overlap?

The more connected and integrated your work is, the easier it will flow without interruptions. You will perform better and faster and create less confusion. As a result, you will be able to direct your focus to what really matters—innovation and market growth. By creating a high-level, company-wide work map, you will be able to see your workflow from an integrated perspective and zoom in and out to get the detail or perspective you need. It’s like Google Earth® for your work.

This common frame of reference will be linked to the business landscape that you built in step 2 and used to create an efficient and effective demand-supply work culture where you only do the things that someone has a need for, putting you firmly in control of your destination.