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Think about people. Do you understand all your business players? Do you know who your co-workers, customers, partners, suppliers and competitors are?

The better you know the people linked to your business, the faster you will understand critical connections, predict dependencies, and nurture the relations that make your business successful.

Understanding who all of your business players are is the start of your journey to a profitable business. It allows you to build a holistic view of your markets and include everyone in your strategic considerations. You will be able to define your own unique business landscape with the right place for each of your business players.