Think about the market that you operate in. What is the purpose of your business and how do you intend to fulfill it? What problems are you solving?
The better you can articulate the problems you are solving and explain the destination you want to reach, the better everyone will understand you and want to associate with your company and product. Can you tell the story of your business in three short sentences?
By articulating yourself well and mapping and organizing your business landscape into logical parts, you will ensure that everyone is on the same page and is aligned around your purpose. This in turn will motivate your people and help to avoid conflicts and inefficiencies. Everyone will be able to put their efforts into driving your business in the direction you set for your journey.